Helping the world understand the climate and nature crisis
Reaching a global audience with transformational educational content
AimHi Earth is on a mission to ensure that everyone has the opportunity to understand the full picture of the climate and nature crisis, and is motivated to be a part of the solution.
This is achieved by providing accessible and engaging training and education, both live and online, curated for people and organisations, backed by data and delivered at scale.
Supported by Cambridge Zero (University of Cambridge), the UN Environment Programme, the Eden Project, Climate 2025 and 1% For The Planet, AimHi Earth provide transformational training, insights and ideas through immersive experiences and consulting to deliver data-backed, positive impact.
Their high-quality climate leadership training and consultancy caters to a wide range of clients and provides a holistic understanding of the current crisis, how it impacts on everyone, how to talk about it, and how everyone can make positive changes at all levels of society.
The challenge of localising content
AimHi Earth had developed a series of training videos in English and wanted to extend the reach of this content by localising four videos for several European target languages: French, Spanish, Portuguese and Russian.
A crucial success-factor was the need to convey the AimHi Earth tone of voice across all localised versions, whilst effectively delivering an important sustainability message to corporate clients.
One aspect that was considered of key importance was that the educational, story-telling and descriptive context of the training session was maintained, and that the overall context of the video was taken into account.
Meeting their requirements
AimHi Earth sought an organisation that had the language credentials needed, plus a substantial background in the provision of transcreation and creative adaptation, this being considered the essential experience needed to convey both a specific tone of voice and to deliver an engaging storyline.
After due diligence, Clear Voice were selected as a partner that offered the necessary access to a skilled, global team of linguists, who could engage fully with the subject matter and the goals that need to be achieved. At the same time, the skills and experience embedded in the project management team would ensure that key messages could be conveyed with clarity, accuracy and the correct tone of voice.